The Filene Research Institute, the independent firm that explores issues vital to the future of credit unions and consumer finance, has just released a new report titled, “Credit Unions and Social Media: Engaging Young Adults.”
In this report, Ben Rogers, driver of the Filene Research Institute’s CU Tomorrow project and director of the Institute’s 30 Under [...]
The Sydney Credit Union has re-branded itself as SCU, launched an eye-catching new website and adopted the rally cry “more generous banking” to attract younger members.
As credit unions, we have always seen ourselves as more member-focused. Hence, SCU followed through with that positioning, promoting themselves as being more generous with their time, with their [...]
With the start of the new school semester, Bank of America launches the “Morris on Campus” website to “educate and empower students to take control of their finances and bank with confidence.”
Based on results from a recent Bank of America sponsored survey, “38% college-aged students reported they could use help in managing their money.” [...]
Many of you probably remember Oprah’s Pay It Forward Challenge a couple years ago. But can a credit union champion a Pay It Forward campaign in their community? Well, Seattle Metro Credit Union thought so and did!
On October 6th, Seattle Metro Credit Union gave away $10 to Seattle residents who answered the question, “What if [...]
Some of you might have heard the story of James Karl Buck who “twittered” his way out of an Egyptian prison. Or how Barack Obama “twitters” to over 88,000 followers and is changing the way politicians communicate with voters.
For those of you who aren’t sure how it works, Twitter is a micro-blogging site that allows [...]
A recent study by Ameriprise Financial Money Across Generations Study, shows that while the children of boomers (Gen Y) are reaching adulthood, their parents are still “footing the bill.”
A substantial number of boomers are helping their adult kids pay college loans, buy a car, pay household expenses, live at home rent-fee, and more.
I know [...]
When it comes to credit union referrals, family comes first for Gen-Yers!
Unlike other age groups, Gen-Yers are more likely to hear about your credit union from their family members than from the workplace.
Like we’ve mentioned in other posts, this new generation is much closer to their parents than Gen-Xers and rely on them for advice [...]
So, just who has the most influence over today’s Gen Y’ers? Their friends and social networks? The media? Teachers? Advertisers? Nope … no … nay … nada. It’s good ol’ Mom and Dad, that’s who.
And that’s why PSCU, through our ProjectNewAge initiative, is helping our member CUs connect with Gen Y via parents (so, [...]
Heard any parents talking lately about their child’s money management skills … or lack thereof? We have. PSCU-FS recently took to the streets to speak with parents about their Gen Yers. Click and hear real parents seeking help.
A major part of our ProjectNewAge Initiative is helping CUs leverage parents as a channel for reaching [...]
At PSCU Financial Services, our ProjectNewAge Initiative is all about helping member credit unions connect to Gen Y. Even if it requires making Internet stars out of members themselves!
That's exactly what happened last month at the PSCU-FS Members' Meeting in San Diego. Our Gen Y Marketing Team set out to create a social media event to [...]
